Toronto, ON — Whether for business or pleasure, Facebook reigns supreme among managers and employees, according to new research from staffing firm The Creative Group. When asked which social media platform they would choose if limited to one for both professional and personal use, the top response among advertising and marketing executives (44 per cent) and workers (58 per cent) was Facebook. LinkedIn came in second, cited by 17 per cent of creative managers and 13 per cent of professionals.
As for business opportunities, advertising and marketing executives said Facebook will be the most important social media site for advertising and marketing in the coming year. They predict social messaging (33 per cent) and video (28 per cent) trends will have the biggest impact on their advertising and marketing strategy.
Advertising and marketing executives and workers were asked, “If you had to limit yourself to only one social media platform for your professional and personal use, which of the following would it be?”
|
Executives |
Workers |
|
44% |
58% |
|
17% |
13% |
|
11% |
6% |
|
9% |
7% |
|
7% |
4% |
YouTube |
5% |
8% |
Snapchat |
1% |
1% |
Other/don’t know |
5% |
3% |
|
99%* |
100% |
*Responses do not total 100 per cent due to rounding.
View an infographic of the full survey findings.
About the Research
The surveys were developed by The Creative Group and conducted by independent research firms. They include responses from more than 400 U.S. advertising and marketing executives, and more than 1,000 U.S. workers 18 years or older and employed in office environments.
About The Creative Group
The Creative Group (TCG) specializes in connecting interactive, design, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. For more information, including job-hunting services, candidate portfolios and TCG’s blog, visit roberthalf.ca/creativegroup. Follow us at roberthalf.ca/blog and @RobertHalf_CAN on Twitter for additional workplace news and hiring trends.
For further information contact: Naz Araghian, (416) 865-2140, [email protected]