Agencies and small-to-midsize businesses are especially eager to bring professionals with digital experience on board. But they still face stiff competition from other firms for skilled marketing and creative expertise. Employers must be prepared to reassess their compensation packages, hire quickly when they find skilled talent, and offer flexibility in when and where employees work.
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25th Percentile 50th Percentile 75th Percentile
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties.
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role.
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available.
Marketing Digital marketing Design, production Digital,
UX design /
production Project
management,
traffic,
operations Marketing Digital marketing Design, production Digital,
UX design /
production Project
management,
traffic,
operations
Digital marketing
strategy Marketing
automation Creative
development and
art direction Marketing research
and analytics Social media Digital marketing
strategy Marketing
automation Creative
development and
art direction Marketing research
and analytics Social media
Digital and
UX design
and production Non-digital
marketing Advertising Digital marketing Content
development Communications
and
public relations Digital and
UX design
and production Non-digital
marketing Advertising Digital marketing Content
development Communications
and
public relations
Salary range Flexible work
options Benefits Day-to-day
responsibilities Company culture
and values Salary range Flexible work
options Benefits Day-to-day
responsibilities Company culture
and values
How do we determine our salary figures? See our methodology. The salaries listed in the salary tables represent starting compensation only, meaning pay for someone new to a company in the position listed. Our estimates do not include bonuses, benefits or perks. We report salaries in percentiles and ranges, recognizing that professionals join companies at varied experience levels. Other data referenced in this Salary Guide is based on online surveys developed by Robert Half and conducted by independent research firms. Respondents included hiring managers and employees from small (less than $50 million in revenues), midsize ($50 million to $1 billion) and large ($1 billion or greater) private, publicly listed and public sector organizations across Canada.
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