Web Analytics Job Description & Resources

Job Description:

Web Analytics Specialist jobs are often entry-level and can lead to a role as a Web Analytics Manager.

Requires proficiency in market research and analysis.

Successful candidates must have excellent knowledge of web analytics tools such as Google Analytics.

A degree in marketing analytics or a related field is required.

Analyzing a website's key performance metrics and competitive trending
Creating forecasts using operational and statistical tools and models
Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
Making recommendations regarding process improvements and helping develop performance policies and procedures

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