Web Analytics

Job Description:  

Web Analytics Specialist jobs are often entry-level and can lead to a role as a Web Analytics Manager. 

Requires proficiency in market research and analysis. 

Successful candidates must have excellent knowledge of web analytics tools such as Google Analytics. 

A degree in marketing analytics or a related field is required. 

Typical Duties of a Web Analytics: 

  • Analyzing a website's key performance metrics and competitive trending 
  • Creating forecasts using operational and statistical tools and models 
  • Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports 
  • Making recommendations regarding process improvements and helping develop performance policies and procedures
 

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