A successful candidate is very comfortable with analytics and has excellent copywriting skills. A bachelor’s degree and in-depth knowledge of Search Engine Optimization (SEO) and online media are required. Experience developing web content and working with search tools (e.g., Google Search Console) is preferred. Formalizing search SEO and helping lead the technology team in their implementation across all websites and brand extensions Analyzing organic traffic and providing strategies for improvement Developing SEO assessments and recommendations and translating them into technical or copy requirements Providing SEO guidance in technical areas such as server infrastructure, website structure and page construction Reviewing and managing all page tagging, and consistently analyzing changing opportunities and trends in search engine algorithms and important keywords Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half is one of the premier marketing and creative staffing agencies.
AP Style
Auditing
Best Practices
Bing
Campaign Planning
Design
Facebook Insights
Google Ad
Google AdWords
Google Analytics
Salary for SEO specialist
$55,250 - $78,500
25th percentile
$55,250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$67,750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$78,500
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Project Manager $69,000 $92,000 $103,750 Digital Strategist $71,000 $85,250 $102,500 Web/Mobile Analytics Specialist $63,250 $74,500 $88,250 Digital Marketing Manager $82,000 $97,500 $115,000 Digital Marketing Specialist $53,250 $61,500 $72,500 Email Marketing Manager $73,000 $87,250 $95,250 Email Marketing Specialist $51,250 $65,500 $70,250 Social Media Manager $58,250 $71,000 $82,000 Social Media Specialist $52,000 $65,500 $76,250 Marketing Automation Specialist $50,750 $67,500 $82,750 Paid Search Specialist $56,250 $68,000 $75,750 Digital Community Manager $50,000 $61,500 $73,500
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