Media Planner


Salary:

DOE

Location:

Vancouver, BC

Date Posted:

January 11, 2019

Employment Type:

Full-time

Job Reference:

05060-0010252256

Staffing Area:

Creative & Marketing


Description
Develops and presents strategic digital media solutions with purpose of growing digital media revenue in all avenues.
Reviews and provides strategic input that influences digital media performance.
Identifies opportunities to test various digital media strategies and technologies to add to our digital media service offerings.
Drives up digital media service market share and drives revenue.
Researches digital media solutions, technologies, and conversion best practices to support offerings and new business development.
Designs strategic roadmaps, including growth pillars, channel priorities and tactic testing.
Manages media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
Leads all direct display tactics, from media buying to campaign management and optimization.
Oversees reporting and analysis processes.
Maintains macro view of digital media performance, making strategic optimization decisions where necessary.
Works with Account Managers to define and estimate projects and technical tasks, and plan overall budgets.
Works with Account Managers to manage operational delivery including priority setting, coordination of deliverables, and long term direction on projects.
Ensures that all media invoices, discrepancies, and billings are input, cleared, and issued in a timely fashion.
Assists with ad hoc media planning and buying support for select brand and social campaigns.
Provides estimates for media related efforts for select brands and social campaigns.
Works with ad operations to ensure adequate tracking and QA.
Requirements
Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.).
6+ years of overall media planning experience with a minimum of 3 years online media planning
Expert knowledge of the digital landscape, including online campaigns, new technologies used in both front and backends, social media, and online marketing.
Expert knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
Expert knowledge of conventional and unconventional digital media buying and acquisition models (CPA, CPC, CPM, CPE)
Expert knowledge of major ad-serving platforms, CPC bidding platforms (e.g. Marin, Acquisio, etc.), Facebook PowerEditor, and Google AdWords (GAP certification is an asset).
Expert knowledge of media and research tools (comScore, MRI, eMarketer, etc.).
Expert knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, macros, etc.).
Ability to create compelling presentations and documents communicating campaign plans, reports, post mortems, etc.
Advanced ability to comprehend and communicate financial documentation and systems, including the ability to set and understand budgets and forecasts.
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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Vancouver

1055 Dunsmuir St
Suite 724
Vancouver BC V7X 1L4
604.678.4405
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