Digital Marketing Specialist


Salary:

$60,000.00 to $80,000.00 per year

Location:

Edmonton, AB

Date Posted:

January 22, 2019

Employment Type:

Full Time

Job Reference:

05110-0010748721

Staffing Area:

Technology & IT


Description
Robert Half Technology is looking for an experienced Digital Marketing Specialist for our Client. As the successful candidate for this role you will perform a vital role in managing, improving, and implementing marketing tactics and strategies to increase traffic, leads, conversion rates, event attendance and purchases that will contribute to the success and growth of the business.
If you have the qualifications we are looking for, please submit your resume online to [email protected]

RESPONSIBILITIES:
? Advance and develop lead generation strategies to effectively generate, qualify, and convert leads.
? Collaborate with Business units and suppliers to keep current with strategies, needs, changes to products and services, market considerations and the business environment.
? Accountable for making sure member and client issues are dealt with promptly and efficiently.
? Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.
? Consistently test/optimize existing campaigns to identify areas of improvement.
? Develop and propose new and improved inbound marketing campaign ideas.
? Define marketing mediums and techniques to increase visibility and traffic across all business products.
? Bring personal-based messaging and collateral geared at engaging and supporting customers in all stages of the travel lifecycle.
? Continually test/optimize existing campaigns to identify areas of improvement.
? Define key performance indicators and implement enterprise-level measurement, analytics and reporting measures to gauge success.
? Your top notch experience and technical expertise in product positioning and messaging will help drive the business forward by figuring out what drives consumer behavior.
? Perform other duties as assigned.
Requirements
? 4+ years of proven marketing account coordination along with a strong background in digital marketing
? Demonstrated ability with digital analytics and/or visualization platforms
? Demonstrated analytical skills to model different promotion scenarios and how it affects the projections and margins and a strong ability to do campaign planning, forecasting and construct digital marketing campaigns.
? Excellent verbal and written communication skills and strong interpersonal skills
? Good experience with Social, SEO, PPC, email marketing and copywriting is an asset.
? An enquiring mind with the ability to think outside the box and search for answers.
? Post-secondary degree or diploma in marketing, communications or related field

Our Client offers a competitive salary and benefits package and the opportunity to work in a challenging team-oriented environment. This position will remain open until a suitable candidate is selected. If you have the qualifications we are looking for, please submit your resume online to [email protected]
Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.


Edmonton, AB

10180 - 101 Street
Suite 1280
Edmonton AB T5J 3S4
780.426.6642
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