Toronto, ON — Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group. Two in five advertising and marketing hiring decision makers (40 per cent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. In addition, more than two-thirds of respondents (68 per cent) support allowing staff to attend to non-work-related tasks while on the clock in order to boost overall performance.
Work-Life Balance is a Shared Responsibility
When it comes to achieving healthy work-life balance, most employers want staff to meet them halfway, the survey suggests. Fifty-four per cent of creative managers said companies and employees are equally accountable; only 2 per cent said it’s solely the company’s concern.
About the Research
The online survey was developed by The Creative Group and conducted by a leading independent research firm. It is based on responses from more than 200 advertising and marketing hiring decision makers who work full-time at agencies with 20 or more employees or companies with 100 or more employees in Canada.
About The Creative Group
The Creative Group (TCG) specializes in connecting interactive, design, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. For more information, including job hunting services, candidate portfolios visit and