Marketing and Creative Professionals in Highest Demand

A role is awarded points if it is above average demand compared to other marketing and creative roles. Roles that had below-average demand received zero points toward their score. Roles were scored by comparing their 2022 growth to the second half of 2021.

  • Advertising and Promotions Managers6.07

  • Event Planners, Event Coordinators1.35

  • Communications Professionals0.69

  • Public Relations Specialists0.36

  • Technical Writers0.36

Ranking of roles is based on a proprietary analysis of more than 240,000 positions posted on more than 100 independent job boards and company websites.

Finding Skilled Talent is Toughest in These Areas

of marketing and creative managers say it’s challenging to find skilled professionals

The most challenging areas to hire for:

  • Project management, traffic and operations
  • Digital design and production
  • Design and production

Top Strategic Priorities in 2022:

  • Implementing digital marketing strategies
  • Improving brand messaging and image across channels
  • Improving customer experience

of marketing and creative managers are concerned about valued employees on their team leaving for new opportunities

In-Demand Roles and Hiring Trends by Specialization

See which jobs employers want to fill soon, based on Robert Half’s unique demand scoring system.

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Data Sources:

*Robert Half calculations are based on job postings provided by TalentNeuron™, a comprehensive source of global labour market analytics by Gartner.

Labour Force Summary — December 2022, Statistics Canada, January 6, 2023

Labour Unemployment Numbers — December 2022, Statistics Canada, January 6, 2023

Online surveys developed by Robert Half and conducted by independent research firms in 2022. Respondents include executives, senior managers and employees from small (20-249 employees), medium (250-499 employees) and large (500+ employees) private, publicly listed and public sector organizations across Canada.