Marketing and Creative Hiring Trends 2023

Marketing and Creative Professionals in Highest Demand

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Public Relations Specialists 39%
Public Relations Managers 34%
Marketing Managers 25%
Graphic Designers 24%

The ranking of roles is based on proprietary analysis of more than 186,000 positions posted on more than 300 independent job boards and company websites across Canada over the previous two quarters. Percentages reflect quarter-over-quarter growth.

Marketing and Creative Managers Are Hiring — and Challenges Continue

January-June 2023

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Hiring for new roles

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Hiring for vacated roles

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Facing challenges finding skilled talent

Demand for Contract Workers Increases

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of marketing and creative managers plan to hire more contract professionals in the first half of 2023 (a 6% increase from July-December 2022).

Top areas where managers plan to add contract professionals:

Marketing
Digital marketing
Advertising

Most challenging areas to find skilled professionals:

Marketing: 53 per cent
Digital design and production: 47 per cent
Digital marketing: 45 per cent

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of marketing and creative professionals are looking or plan to look for a new job in the first half of the year.

Current Unemployment Rates

1.8%

Graphic designers 

2.2%

Marketing managers

3.5%

Advertising managers

3.5%

Market research analysts and marketing specialists

Labour Unemployment Numbers — December 2022, Statistics Canada, Jan. 6, 2023.

In-Demand Roles and Hiring Trends by Profession

See which jobs employers want to hire for soon, based on Robert Half’s unique demand scoring system.

Administrative and Customer Support

Finance and Accounting

Human Resources

Legal

Marketing and Creative

Technology

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Canadian Job Market Outlook

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Remote Job Trends

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Data Sources:

*Robert Half calculations are based on job postings provided by TalentNeuron™, a comprehensive source of global labor market analytics by Gartner®. GARTNER and TALENTNEURON are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in Canada and internationally and is used herein with permission. All rights reserved.

Labour Force Summary — April 2023, Statistics Canada, May 5, 2023

Labour Unemployment Numbers — April 2023, Statistics Canada, May 5, 2023

Online surveys were developed by Robert Half and conducted by independent research firms. Respondents included executives, senior managers and employees from small (20-249 employees), medium (250-499 employees) and large (500+ employees) businesses in private, publicly listed and public sector organizations across Canada.