Marketing and Creative Professionals in Highest Demand

  • Public Relations Specialists 39%

  • Public Relations Managers 34%

  • Marketing Managers 25%

  • Graphic Designers 24%

The ranking of roles is based on proprietary analysis of more than 186,000 positions posted on more than 300 independent job boards and company websites across Canada over the previous two quarters. Percentages reflect quarter-over-quarter growth.

Marketing and Creative Managers Are Hiring — and Challenges Continue

January-June 2023

Hiring for new roles

Hiring for vacated roles

Facing challenges finding skilled talent

Demand for Contract Workers Increases

of marketing and creative managers plan to hire more contract professionals in the first half of 2023 (a 6% increase from July-December 2022).

Top areas where managers plan to add contract professionals:

  • Marketing
  • Digital marketing
  • Advertising

Most challenging areas to find skilled professionals:

  • Marketing: 53 per cent
  • Digital design and production: 47 per cent
  • Digital marketing: 45 per cent

of marketing and creative professionals are looking or plan to look for a new job in the first half of the year.

Current Unemployment Rates


Graphic designers 


Marketing managers


Advertising managers


Market research analysts and marketing specialists

Labour Unemployment Numbers — December 2022, Statistics Canada, Jan. 6, 2023.

In-Demand Roles and Hiring Trends by Profession

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Data Sources:

*Robert Half calculations are based on job postings provided by TalentNeuron™, a comprehensive source of global labor market analytics by Gartner®. GARTNER and TALENTNEURON are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in Canada and internationally and is used herein with permission. All rights reserved.

Labour Force Summary — April 2023, Statistics Canada, May 5, 2023

Labour Unemployment Numbers — April 2023, Statistics Canada, May 5, 2023

Online surveys were developed by Robert Half and conducted by independent research firms. Respondents included executives, senior managers and employees from small (20-249 employees), medium (250-499 employees) and large (500+ employees) businesses in private, publicly listed and public sector organizations across Canada.