3 Hiring Trends Marketing Managers Need to Know

By Robert Half on May 17, 2022 at 8:29am

2022 Salary Guide from Robert Half

Numbers Worth Knowing

3 Hiring Trends Marketing Managers Need to Know

Employers want to hire but face challenges.

Many marketing and creative candidates are receiving multiple offers.

98% of senior managers in marketing and creative say it’s challenging to find skilled talent.

Tech-savvy marketing professionals in demand

The greater use of technology is the biggest trend driving marketing and creative hiring. Professionals who have experience with the latest tech tools are indispensable to businesses’ ability to attract clients and customers.

Companies also have a growing appetite for contract talent in the marketing and creative space.

Top performers may look elsewhere.

89% of companies are concerned about valued employees on their team leaving for new opportunities.

The hottest marketing and creative jobs include:

• Digital marketing managers
• E-commerce marketing managers
• Front-end developers
• Instructional designers
• Interactive/web copywriters
• Social media managers
• UI designers
• UX designers

Get all the numbers worth knowing at roberthalf.ca/en/salary-guide.

Robert Half Talent Solutions

Source: Robert Half survey of more than 165 marketing and creative managers in Canada

© 2022 Robert Half Canada Inc. Numéro de permis du Québec AP-2000503. RHTS-0422-CAN-ENG