Great customer service is a powerful tool for any company, especially in today's challenging business environment. In fact, beyond the quality of the product or service being sold, it may be the single most critical influencer for brand loyalty, buying behavior and future business opportunities.
So when Customer Service Week comes around every October, take note: It’s not only morale-boosting but also good business for you to recognize it. Use the opportunity to show some appreciation to your workers who interact with customers on the front line, from receptionists to call centre representatives and customer service managers.
What is Customer Service Week?
Customer Service Week is an international celebration that calls attention to the importance of customer service and the people who provide it, with these goals:
- Boost morale and teamwork.
- Reward employees for the significant work they do.
- Raise awareness of the value of customer service.
- Thank other departments for their support.
- Remind those who buy your products or use your services of the company’s commitment to customer satisfaction.
Every year, Customer Service Week falls on the first week in October, so you might want to mark these dates on your calendar for this and upcoming years:
- 2020: Oct. 5-9
- 2021: Oct. 4-8
- 2022: Oct. 3-7
What is its history?
Customer Service Week was established and designated by the U.S. Congress in 1992. In the proclamation President George H. W. Bush signed, he said, “The most successful businesses are those that display a strong commitment to customer satisfaction,” and, “A business will do a better job of providing high quality goods and services by listening to its employees and by empowering them with opportunities to make a difference.”
The Customer Service Group, the company that sponsors the official program, has information and sells materials to celebrate the week at your company. This event is now observed in 60 countries, including Canada.
How can you recognize your staff?
You can show your appreciation to the customer service professionals in your workplace in several ways.
- Offer to pay for professional development training.
- Establish an employee rewards program and reward your team with staff incentives.
- Take the time to express gratitude and offer praise for a job well done.
You can also help them improve their customer service skills by offering:
- Tuition reimbursement for off-site courses or seminars
- Online courses or instructor-led workshops
- Books or other reference materials
Finally, you can evaluate what you’re paying your customer service representatives and make sure you’re offering a salary that’s in line with or slightly above what your competitors pay. Download your free copy of the 2021 OfficeTeam Salary Guide for compensation data on more than 40 administrative roles.