Key Strategies to Motivate and Engage Legal Professionals

Key Strategies to Motivate and Engage Legal Professionals

Motivation is the art of getting people to do what you want them to do because they want to do it.” — Dwight D. Eisenhower

Legal managers continue to address the challenge of retaining legal professionals in today’s legal marketplace. Recent research conducted by Robert Half Legal shows that thirty-three per cent of Canadian lawyers are concerned about losing top performers to other job opportunities in the next six months. And when employees resign, office productivity and morale are among the first factors that are compromised.

So what’s the key to keeping employees satisfied and engaged? We believe the answer rests in large measure in a manager’s ability to motivate staff members to be interested in their work, personally invested in the organization’s success, and inspired to perform to their highest level. And to do that, it’s important to recognize that what motivates one legal professional can be dramatically different from what inspires another worker.

Two important questions to ask employees

When you meet with team members, especially when you are assigned new staff or at review time, ask some open-ended questions to gain insights into what encourages them in their work. Ask the employee to rank their job satisfaction on a scale of one to 10. This provides a good barometer regarding their interest in the job and its various components. If they don’t enjoy certain things about their job, then those are pretty clear markers that you, as a manager, need to address.

While the question regarding job satisfaction is designed to stimulate discussion about motivation, the next question we recommend asking is for the employee to assign a letter grade to their personal job performance and achievement of objectives. Having staff members assess their overall accomplishments helps start a dialogue about areas where they believe they’re doing well and, importantly, where they may be struggling or believe they should be doing better — and why. You can then discuss possible developmental steps, offering an example or two if necessary. The employee will leave the meeting with a clear idea of actions to pursue. With this approach, employees become engaged in the process and take ownership for tactics that can help strengthen their performance.

It’s important to keep in mind two principles about motivating employees:

  • One size doesn’t fit all. You may find, for example, that your current team dislikes weekly team calls, and their performance may improve if you stop having the calls — even if past employees found such calls helpful. But in this case, your team may be motivated by less management, and more by the freedom to do their jobs. As a manager, it's important to customize your employee approach based on what’s important to each individual.
  • Asking employees what’s important about their work and their performance is the most direct and effective way to get the answer. It might never cross your mind to think that weekly calls would be de-motivating but ask the question, respond accordingly, and you'll be surprised how quickly things can turn around.

Also, remember that you can’t mandate motivation and employee engagement. The key is to ask employees how they feel about the job, what encourages them, where they can improve, and where they need support — and then respond by fostering a work environment where employees are enthusiastic about performing their best and contributing to the organization’s success.