When it comes to adding staff to your creative team, you can increase the chances of hiring the right people by learning how to interview. Few executives have the resources to devote to a second round of recruiting if an initial hire doesn't work out. The following interview questions (and reasoning behind asking them) can help you select the right person the first time:

What do you hope to gain from working here?

Pay attention to whether applicants focus only on immediate needs, like a paycheck or short commute, or if they mention longer-term goals. This can help you determine if you're dealing with someone just looking for a job versus someone who wants to build a career with your company.

Could you describe the most interesting project you worked on in a past position?

This is one of the most important interview questions for gauging a good long-term fit. The response should indicate what types of tasks applicants enjoy the most. Do these align with the job description you posted?

What would have made you consider staying at your last position?

Candidates may have well-rehearsed answers to interview questions like, "Why did you leave your last job?" By asking them to consider what circumstances they wish had been different or better, you're likely to get more candid feedback.

How would your colleagues describe your personality?

While you don't necessarily want carbon copies of existing staff, you do want to consider how well new hires will fit in with the rest of the team. This is one of the best interview questions you can ask to gain insight into how well the person you're talking with would mesh with the team you already have.

Do you mind telling me about a mistake you've made on the job?

Look for candidates' willingness to admit mistakes and learn from them, as well as how they hold themselves accountable for their decisions.

Could you describe your most challenging client or coworker and how you resolved any conflicts?

Every creative position involves some level of collaboration and customer service. You want to get a sense of how applicants deal with difficult individuals and respond to high-pressure situations.

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What do you think of our work?

This interview question will help you discern whether or not applicants have learned how to interview by doing their homework to familiarize themselves with the company. Their response also will tell you if they can give constructive feedback in a diplomatic manner.

Do you have any questions for me?

Applicants who know how to interview will pose a few interview questions of their own on topics that were not covered during the meeting. Be wary of anyone who answers with a quick "no" or only asks about compensation; they are not likely to be as enthusiastic about the position.

As you prepare to interview a potential employee, ask yourself what interview questions will be most helpful for you in determining whether or not to extend a job offer. That may sound obvious, but remembering it before you meet a job candidate can help you stay focused on the task at hand. By asking pertinent questions and paying close attention to the answers, you'll be much more likely to bring on a solid employee who fits in well with the rest of the staff.

The Creative Group can assist you in finding the talent you need for your design, marketing and interactive job openings.