HIRING CLIMATE FOR CREATIVES
December 2017 Update
What are your company’s hiring plans for full-time creative employees?
|FIRST HALF OF 2018||SECOND HALF OF 2017|
|Expanding/adding new positions||5%||9%|
|Maintaining/filling vacated positions||78%||64%|
|Freezing/not filling vacated or new positions||17%||21%|
How challenging is it for your company to find skilled creative professionals today?
|7%: Very challenging|
|46%: Somewhat challenging|
|25%: Not applicable/not looking|
|22%: Not challenging|
Top areas creative executives expect to hire for in the first half of 2018:
|25%: Content marketing|
|23%: Brand/product management|
|22%: Digital marketing|
|20%: Marketing research|
Most challenging areas for companies to fill:
|1. Web design/production|
|2. Marketing research|
|3. Brand/product management|
|4. Digital marketing|
Source: The Creative Group survey of more than 400 advertising and marketing executives in the United States.
Responses may not total 100 percent due to rounding.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.