Hiring Climate for Creatives, December 2017 Update

By on December 27, 2017 at 6:47am

HIRING CLIMATE FOR CREATIVES

December 2017 Update

What are your company’s hiring plans for full-time creative employees?

FIRST HALF OF 2018 SECOND HALF OF 2017
Expanding/adding new positions 5% 9%
Maintaining/filling vacated positions 78% 64%
Freezing/not filling vacated or new positions 17% 21%
Reducing/eliminating positions 0% 4%

How challenging is it for your company to find skilled creative professionals today?

7%: Very challenging
46%: Somewhat challenging
25%: Not applicable/not looking
22%: Not challenging

Top areas creative executives expect to hire for in the first half of 2018:

25%: Content marketing
23%: Brand/product management
22%: Digital marketing
20%: Marketing research
20%: Copywriting

Most challenging areas for companies to fill:

1. Web design/production
2. Marketing research
3. Brand/product management
4. Digital marketing

Source: The Creative Group survey of more than 400 advertising and marketing executives in the United States.

Responses may not total 100 percent due to rounding.

© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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